Online Marketing Hype EXPOSED
Copyright © 2003, Mal Keenan
http://www.homebusinesssuccessvehicle.com/
"Get 50 zillion subscribers to your ezine just sign up
below", "Post to 600 million web sites with one click of
your mouse" or "Make 10 Gazillion dollars straight to your
mailbox by sending this e-mail on to ten of your friends".
OK I'm overexaggerating a little but you get my point.
How many times have we all read this type of hogwash and
thought OH YES this is the one I've been looking for and
subsequently went on to sign up free, or worse still,
forked out $50 for the product and then felt cheated a few
days later.
Yes me too...
Is this the fault of the person trying to sell their
product? Of course not. Is the person who wrote the ad copy
responsible? Of course not. It is YOUR responsibility and
MINES for falling for this hype time and time again and
believe me I have fallen on quite a few occasions:-)
We WANT to believe what the webmaster is telling us at
their web site or in their e-mails. The lazy part in us that
wants overnight success, wants to believe that we won't
have to put in any work and that success will just fall at
our feet.
It is time to wake up. Success DOES NOT come overnight and
you are more than likely going to take a few falls and a
few hard knocks before you make it online, offline or in
life for that matter.
What the web site should really say is:
"If you sign up for my program below, put in around 4-5
years of hard work, make lots of contacts with people who
have been there and done it before you, keep plodding on
through the rough times and most importantly never give up
then you should be able to find a certain level of success
in online marketing and make a significant income to
sustain yourself and your family and retire financially
free."
"Chances are though, you won't make it because you will
become disillusioned when this doesn't work for you
overnight as I have outlined, you will succumb to the same
crap at a few other sites and you will give up before you
even get off the ground."
This may sound harsh but it is the sad reality of the
online marketing world today and if we keep on believing
the hype then people, being people, will keeping on telling
us what we WANT to hear.
But there is hope...
It resides in that part of yourself that is determined to
succeed no matter what the odds and in spite of what
obstacles are placed in our way.
In my humble opinion the vast majority of marketing
products and online services out there are well worth the
money. Look on the cash you put forward as an investment.
Even if you don't get 100% what you expect from the sale
there is ALWAYS potential rewards even in what appears to
be a negative situation. I haven't made a purchase yet that
didn't show at least some potential. YOUR approach to what
you have before you makes all the difference.
When faced with a hard sell try to see through the hype to
what the product/program ACTUALLY offers. Ask yourself "Is
this $30, $50 price tag going to propel my business forward
in any way? Does it have the potential to bring me an
acceptable increase in my subscription levels? Can it bring
me enough sales to put me in profit? Can I get enough from
this free sign up to warrant even filling in the enrolment
form?
When you have bought your package, joined your affiliate or
marketing program make sure you read everything thoroughly.
Take what you have and make it work. Give it at least a few
weeks of constant effort. If you are making headway then
run with it and don't stop til you get to the bank.
Most programs/services WILL give you the tools, it is up to
YOU whether you decide to take full advantage of them. You
can read every E-Book, home business report or marketing
article that the web has to offer but until you actually
put the ideas into practice it remains just ink on paper
and ink on paper doesn't sell products, YOU do through your
efforts.
So get out there, make some contacts, make some mistakes,
learn the business, take SOME risks and GROW as you go.
MOST IMPORTANTLY of all NEVER EVER GIVE UP until you
achieve what it is you have set out to accomplish. At the
end of the day it it ABSOLUTELY down to YOU!
I hope I haven't scared you off too much. My intention is
to wake you up, not prolong your nightmare.
Resource Box:
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Mal Keenans' Free "Home Business Success Vehicle" E-Book
reveals exactly how you can make a fortune online! Download Now:
http://startabiz.50webs.com/hbsvehicle.pdf
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Psst!...Have you Heard the
Buzz? 
